You could have the best product possible, targeted at the most receptive demographic and be positioned at the perfect location, but if you are not effectively communicating your business to your clients, you may as well be winking in the dark.
Luckily, modern marketing is awash with effective ways to promote your brand, goods or services. If you are selling goods from a physical retail outlet, a terrific way of getting some ‘Free Advertising’ would be to hand over the customer’s goods in a printed carrier bag that display your company’s brand or slogan.
If you are selling an object that can be wrapped or packaged, be sure that all the materials you use bear your brand and trademark, whether it’s scotch tape, wrapping paper, card boxes and more, don’t pass up an opportunity.
This is especially effective when selling products that are easily carried around from a physical location. Once you’ve handed your customer their printed carrier bag, they will leave the store and begin to stroll around as they continue throughout their day. As they walk around toting their printed paper carrier bags boldly announcing their endorsement of your brand and its products and do a great job of promoting your business.
This is also a very cost effective form of advertising, just a bit of extra cash where your carrier bags were budgeted. Of course, even tuppence for every hundred or so bags will add up, but think of all the money to be made by this very effective form of advertising. A handy printed carrier bag may even enjoy the extended use and proffer further publicity.
Further Advertising Possibilities
Creating attractive printed carrier bags of durable quality has the added benefit of offering further advertising as people begin continually use their bag. People need to carry things, and if a bag is attractive, readily available and not going to break, it will indubitably see further use.
Storing and toting personal items, organizing car and office paraphernalia, packing lunches for children and more. Every time the bag is used out of the home, it becomes a small and yet very effective advertisement.
Plus, after the additional cost for printed carrier bags, all of this advertising is completely free.
Create a Professional Impression
Another huge benefit to handing out these printed carrier bags is it makes your brand and product far more professional looking. Just think of all the high street shops and retail outlets, don’t they all hand out this type of carrier bag? Without exception, which means your brand will automatically be viewed as quite prestigious just by association to the ground work these “classy” brands have done.
Replace Plastic Bags
Plastic is becoming unpopular very fast, some countries are even putting a prohibitive tax on shops and stores that use this material. If you provide a shopper with a sturdy bag they can use and reuse, chances are they will take the bag every time they visit the market, see where this is going? More advertising.
Furthermore, your brand is now the champion of the environment and who doesn’t want that kind of recognition.
If you haven’t considered using printed carrier bags as an advantage to your brand, you really should! You will be pleasantly rewarded for considering this effective method of advertising and brand awareness.