How Can Printed Carrier Bags Help To Promote Your Brand

marketing with carrier bagsYou could have the best product possible, targeted at the most receptive demographic and be positioned at the perfect location, but if you are not effectively communicating your business to your clients, you may as well be winking in the dark.

Luckily, modern marketing is awash with effective ways to promote your brand, goods or services. If you are selling goods from a physical retail outlet, a terrific way of getting some ‘Free Advertising’ would be to hand over the customer’s goods in a printed carrier bag that display your company’s brand or slogan.

If you are selling an object that can be wrapped or packaged, be sure that all the materials you use bear your brand and trademark, whether it’s scotch tape, wrapping paper, card boxes and more, don’t pass up an opportunity.

promotionThis is especially effective when selling products that are easily carried around from a physical location. Once you’ve handed your customer their printed carrier bag, they will leave the store and begin to stroll around as they continue throughout their day. As they walk around toting their printed paper carrier bags boldly announcing their endorsement of your brand and its products and do a great job of promoting your business.

This is also a very cost effective form of advertising, just a bit of extra cash where your carrier bags were budgeted. Of course, even tuppence for every hundred or so bags will add up, but think of all the money to be made by this very effective form of advertising. A handy printed carrier bag may even enjoy the extended use and proffer further publicity.


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Using A Cash Flow Injection To Jump Start Your Business

business cash flow

One of the primary issues facing all businesses, no matter what size, is cash flow. Most businesses must spend money to make money, which means they are using the companies cash flow to pay overheads or purchase inventory and typically cannot replace that money until a sale is made. If a business grows too fast, they may be spending more than they are bringing in which can potentially threaten the survival of the business.

If cash flow is a problem, a business should consider invoice financing.

Invoice Financing

Invoice Financing is a means of obtaining cash equivalent to what is owed on outstanding invoices before the customer pays needs to pay the invoice.

To attract new customers and be competitive in their market businesses are often forced to offer financing or credit plans. Offering this can provide a greater opportunity for their customers to make a purchase.

Invoice Finance works using a third-party financial institution for the business to borrow money based on the value of their outstanding invoices. The financial institution will pay the company a significant portion of the money owed on the invoice before the invoice is paid by the customer. The financial institution, paying the amount of the invoice, will either be responsible for collecting against the invoice or the company will pay back the financial institution when they receive payment for the invoice.

There are two primary methods of Invoice Financing – Invoice Factoring and Invoice Discounting.

Invoice Factoring

Invoice Factoring is the more common form. The financial institution or factoring company will simply by the invoices from the business. They will then be responsible for collecting what is owed against the invoices. Once the customer pays the invoice, the factoring company takes out their commission or fee and then passes the remainder of the money collected to the business.


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