You could have the best product possible, targeted at the most receptive demographic and be positioned at the perfect location, but if you are not effectively communicating your business to your clients, you may as well be winking in the dark.
Luckily, modern marketing is awash with effective ways to promote your brand, goods or services. If you are selling goods from a physical retail outlet, a terrific way of getting some ‘Free Advertising’ would be to hand over the customer’s goods in a printed carrier bag that display your company’s brand or slogan.
If you are selling an object that can be wrapped or packaged, be sure that all the materials you use bear your brand and trademark, whether it’s scotch tape, wrapping paper, card boxes and more, don’t pass up an opportunity.
This is especially effective when selling products that are easily carried around from a physical location. Once you’ve handed your customer their printed carrier bag, they will leave the store and begin to stroll around as they continue throughout their day. As they walk around toting their printed paper carrier bags boldly announcing their endorsement of your brand and its products and do a great job of promoting your business.
This is also a very cost effective form of advertising, just a bit of extra cash where your carrier bags were budgeted. Of course, even tuppence for every hundred or so bags will add up, but think of all the money to be made by this very effective form of advertising. A handy printed carrier bag may even enjoy the extended use and proffer further publicity.